Quality is business…

Being in business we get swamped with information – everything competes for our attention and it is easy to loose focus. Big-Technology changes every 3 years and the next big thing is presented as the solution to our business challenges. By comparison there is my...

Online Marketing Strategies 101 – Linked In

For me online marketing strategies 101 starts with a personal LinkedIn profile. A business is a front and should be underwritten by a real person who takes ownership and guarantees performance. LinkedIn is the ideal platform to maintain your personal online brand much...

The importance of Keywords for websites

Keyword research is a critical part of your marketing and business plan. People use search engines to solve their problems. Your website must be about solutions, not about how fantastic your services and products are. Once a website visitor can see that you offer a...

Glossary of Blogging terms

Some of the terms used in blogging are confusing and obscure. Here is a 101 list Index page  The home page; the main first page that comes up when you visit a blog. It usually has posts in the main column and various other organizational components in the narrow...

People value interesting useful information

Today’s consumer wants valuable, useful, interesting, information in order to make informed decisions. An article from the Custom Publishing Council poll, shows that consumers are increasingly attracted to marketing methods that include useful information: 68% say it...

What is SEO – Search Engine Optimisation

Website design and search engine optimization are two different things. Design is the look and feel, what the site looks like, where and how the text is placed, the images, where and how the navigation works etc. This is the window dressing of your website and draws...

WordPress – An Effective Blog Post

WordPress- An Effective Blog Post What makes up an effective blog post and is there a standard template we can all use to get our message across effectively? These user-friendly ideas were shared by Michael Hyatt recently and they made so much sense, I’m sharing them...

Tips for a successful Website

Create an effective website from the start or optimise your current website design so that it is part of an active online marketing campaign From the client calls I receive many have the notion that having a website will automatically increase their sales. Others...