by Editorial | Apr 29, 2020 | Business
LinkedIn Pages Even if you don’t use LinkedIn on a daily basis, making sure it is updated, relevant and connecting to the right audience is a priority. We have made this 33 page PDF document available to check where you are at with LinkedIn and update it with...
by Editorial | Nov 10, 2014 | Business
Being in business we get swamped with information – everything competes for our attention and it is easy to loose focus. Big-Technology changes every 3 years and the next big thing is presented as the solution to our business challenges. By comparison there is my...
by Editorial | Nov 10, 2014 | Website Design
Your website must respond to the call of “Solve my problem” – it must offer solutions – it is a resource for someone who needs assistance. Most websites dont do this. Instead they are narcissistic, full of meaningless marketing words...
by Editorial | Oct 23, 2014 | Social Media
For me online marketing strategies 101 starts with a personal LinkedIn profile. A business is a front and should be underwritten by a real person who takes ownership and guarantees performance. LinkedIn is the ideal platform to maintain your personal online brand much...
by Editorial | Sep 2, 2014 | SEO, Website Design
Keyword research is a critical part of your marketing and business plan. People use search engines to solve their problems. Your website must be about solutions, not about how fantastic your services and products are. Once a website visitor can see that you offer a...
by Editorial | Aug 28, 2014 | Blogging
Some of the terms used in blogging are confusing and obscure. Here is a 101 list Index page The home page; the main first page that comes up when you visit a blog. It usually has posts in the main column and various other organizational components in the narrow...
by Editorial | Aug 28, 2014 | Blogging
Today’s consumer wants valuable, useful, interesting, information in order to make informed decisions. An article from the Custom Publishing Council poll, shows that consumers are increasingly attracted to marketing methods that include useful information: 68% say it...
by Editorial | Aug 27, 2014 | SEO
Website design and search engine optimization are two different things. Design is the look and feel, what the site looks like, where and how the text is placed, the images, where and how the navigation works etc. This is the window dressing of your website and draws...
by Editorial | Aug 27, 2014 | Blogging
WordPress- An Effective Blog Post What makes up an effective blog post and is there a standard template we can all use to get our message across effectively? These user-friendly ideas were shared by Michael Hyatt recently and they made so much sense, I’m sharing them...
by Editorial | Aug 27, 2014 | Website Design
Create an effective website from the start or optimise your current website design so that it is part of an active online marketing campaign From the client calls I receive many have the notion that having a website will automatically increase their sales. Others...
