For me online marketing strategies 101 starts with a personal LinkedIn profile. A business is a front and should be underwritten by a real person who takes ownership and guarantees performance. LinkedIn is the ideal platform to maintain your personal online brand much like the published book “Who’s Who” did some time ago.


A LinkedIn profile is free although the paid for Pro account offers additional features. Once you have an account the content wizard takes you through the process via question and answer ensuring that your online brand is consistent and  comprehensive. LinkedIn allows you to highlight those services and skills that define your offering.

Once your profile is complete link your account to those people who know you professionally – LinkedIn will prompt you will a list of possibilities using your contact list. You will find that people will be happy to accept your invitation and in less than 6 months you can have a  network of 200 or more.

It is important to update your profile 4 times a year and to recommend the services that others in your network have afforded you – they in turn will do the same for you.

Steve Eilertsen is an online marketing expert who has been online since 1996. Contact him about building your brand or your online reputation.