Today’s consumer wants valuable, useful, interesting, information in order to make informed decisions.

An article from the Custom Publishing Council poll, shows that consumers are increasingly attracted to marketing methods that include useful information:

  • 68% say it helps them make better purchasing decisions when companies provide product information
  • 78% don’t mind sponsors selling their products and services through custom publications — as long as the information is interesting.
  • 74% say getting information from an interesting collection of articles is more appealing than getting information from ads.

Blogs, websites, videos and podcasts packed with interesting information will always find a dedicated market.

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